Healto is a health tech (stealth) startup evolving healthcare systems for the modern world. Designed with a data edge & human element, they create Health Solutions Shaped For You. We partnered with the Senior-Marketing and Product Team to first clearly understand our target market audience - and then - develop personas alongside a new brand identity, visual design system and language that represented the progression of healthcare systems impacted by radical technology adoption, with a very clear human element. All of which will become extendable to cross-channel digital platforms (Web, VR, AR and AI). With a futuristic undertone, Healto is now purposefully positioned for growth.