Headset is creating a cannabis data revolution. As a growing (VC-backed) SaaS startup and analytics service provider for the cannabis industry, Headset's mission is to help make more informed business decisions through data. We partnered directly with the Co-Founding & Senior Marketing Team to transform Headset’s core messaging, translating their vision for growth into tangible brand storytelling (extended to the new Headset Marketing Website we designed/built, alongside other digital touchpoints). We worked closely to adapt the Headset Brand Identity into a well received visual language, as a connective solution for the cannabis community. Then, layered in dynamic elements to showcase the brand as fluid and flexible, setting it apart from others in the space.