Clever Homes is an architecture, planning and design firm specializing in the construction of affordable prefab buildings. Recently featured in dwell, a community of architecture & design lovers, they support the design and construction stages of all projects, using prefabricated building systems to improve the experiences of residential clients. RNO1 was brought on board as an extension to the core marketing team at Clever Homes, to think through brand design systems extended all the way to digital touch points (web and mobile). As a true partner to Clever Homes, we're working together to drive meaningful and memorable design and digital solutions at every turn.
Clever Homes is prefab design evolved. As we moved to think through the design flow and user experience for the new Clever Homes marketing site experience, we wanted to create a modern, minimal, and magnificent visual story. A visual story augmented by connective content and rich imagery.
From the approach to the flow of each Clever Homes design, their acumen to bring modern design to life is unparalleled. Knowing this, we wanted the inner project pages to reinforce the stunning interior design and architectural elements of each unique project brought to life, with high-impact imagery.
We're no longer mobile first, we're design first. We designed the Clever Homes online destination to be best viewed on every device: not one, but all. The Clever Homes user spends a great deal of time on their massive iMac, to their Retina iPad and iPhone devices. VR devices are definitely next on our short list.