Cirkul engaged in a 1-year+ partnership to manage their PPC campaigns on Meta. The primary goals of this campaign were to manage fluctuating demand, increase the Average Order Value (AOV), address Facebook's misreporting of numbers and unprofitable campaign spending, and strategize profitable scaling across different seasonal periods. Over the course of the year, the partnership achieved remarkable results, including a 23.61% increase in AOV, a more accurate Facebook Sales Attribution, a 10x order increase from the lowest to the highest point, and an astounding 3,734% increase in online store sessions. Additionally, we successfully hyper-scaled Cirkul's eCommerce DTC brand from $0.5M to $26M in just one year.