Moving Your Lifestyle Brand from Tangible to Technology.
Your brand’s in-person marketing experiences help create real-life memories for your customers but you're leaving out a huge opportunity to share your brand with your online audience in the web, mobile, eCommerce, VR/AR and social landscape if you don't have a strong online presence.
As a lifestyle brand, you may be familiar with developing unique experiences and offering authentic storytelling to your consumers or clients.
While traditional brands take advertising to a broader audience and mostly communicate with consumers when they try to sell them a product, lifestyle brand customers want brands to care about their lifestyle instead of just focusing on the features or benefits of a product.
You may already have a website, but have you thought about your mobile customer experience or introducing augmented reality into your digital marketing roadmap?
As a lifestyle brand, customer experience is extremely important. Mobile usage is a lifestyle as well and it’s important for brands to look at mobile as more than just a marketing channel. Customer satisfaction and customer experience are now some of the most important KPIs or metrics that lifestyle brands use to grow their business.
Marketing teams conduct client-experience maps of their websites and mobile sites to evaluate how their customers will interact with each touchpoint on the mobile site or app. The goal is to optimize each experience to increase revenue.
Make customer satisfaction when browsing your app or ordering something online a top priority and you’ll see mobile success.
In a survey by Greenlight Insights, 53% of survey respondents reported that they would be more likely to purchase a brand that used virtual reality compared to one that did not.
AR allows you to add digital content to real-life environments. In the last couple of years, AR & VR have started to pop up in marketing campaigns to highlight product features, provide information, or even feature your products within your customer’s lifestyle.
When starting a VR/AR marketing campaign, brainstorm immersive content that will help your brand and think of how you can integrate real-life experiences with the digital world.
For Example, Ikea’s new augmented reality app allows customers to visualize how their furniture might look in their rooms at home.
With improvements in AR technology, it’s worth seeing how your lifestyle brand can take advantage of adding digital content to a physical space.
Social Media is one of the leading ways that lifestyle brands are sparking interest and cultivating a community with their customers.
Sharing images and videos that represent your brand is also a great way to build credibility.
Consider Arc’teryx as an example. It’s one of the most popular outdoor lifestyle brands on Google+. They use inspiring video content to feature their clothing and gear on athletes in remote locations. Their Google+ page is also linked to YouTube to add to video count and overall reach.
How can your brand create maximum exposure & engagement across digital channels? Ride the wave with us.