A Startup's Guide to Approaching a Digital Overhaul: Timelines & Budgets.
If you’ve decided that your company’s digital experience needs a redesign, it’s usually because you’ve identified a pain point in your current digital assets including your website, social media, SEO, or other digital platforms.
Maybe you’ve noticed that the design appears outdated, the call-to-actions are confusing, or your content needs updating. Before you hire an agency, consider if a digital overhaul is going to fix your problem.
Simply not “liking” your website may not be a good enough reason to change your business’ digital experience. You may look at your website every day but what do your customers think about the website?
Here are a few good reasons for revamping your startup’s digital experience by revamping the website and digital marketing channels.
Your site may not be providing value to your potential customers.
Your site isn’t responsive (not optimized for mobile phone or tablet visitors).
Your site looks outdated.
New strategies and new business objectives include new clearly defined goals for the website.
Your startup is introducing a new product or service.
Before making a digital revamp, consider:
The number of leads your digital assets currently get.
Your user feedback about the current site.
There are 4 preparation steps that you should take into account before finding the perfect digital agency and in this article, we'll start with the first step:
Evaluating your timeline and budget
Revamping your startup’s digital assets can take anywhere from 1 month to 6 months or more depending on the size of the project. Have an honest conversation with your digital agency about your project timeline.
Let your digital agency know if you’re working with a hard deadline
Does the startup’s digital experience need to be revamped for a certain conference or event? (Keep in mind that a good agency will be realistic about how long a project will take. If you approach an agency with a large project during Q4 that needs to be completed by the end of the year, your expectations may be unrealistic).
Note: It usually takes about 3-4 weeks for agencies and clients to come to an agreement on the specifics of a digital asset revamping - whether that includes a website redesign or more. Sometimes the process can be extended if budgets need to be approved or a key stakeholder is away.
You have the power to control the timeline of a project
Many startups don’t realize that they have great influence over how long a project will take to complete. Throughout the project, you or one or more of your team members will need to participate in a kick-off call, provide brand assets, review deliverables and provide timely feedback to keep the project in motion. Sometimes, a phased approach is also an ideal strategy.
Be prepared for the project
Expect to dedicate 2-3 hours per week to work on the new digital experience. Digital agencies will respect your time and use tools such as project management tools to make the process of relaying deliverables and feedback as simple and seamless as possible without having to leave the comfort of your mobile phone or computer’s browser to keep the project moving.
If your team is quick to provide feedback and provide all the necessary assets needed to complete the project, your project may get done a lot faster than you think. Of course, the opposite is true if you take days to provide feedback or if you are unprepared to provide things like your startup’s logo, images, or other branding assets needed for your startup’s digital experience revamp.
Budgets can vary for revamping your startup’s digital experience. Here are a few things to consider when making a budget:
What’s on your wishlist? Consider if your startup needs a simple redesign of a website, new brand messaging, an entire digital strategy, or new photography and video production. All of these items need to be factored into your budget.
How much of your current content will be used on your new website? You’ll need to know if your brand messaging is on point or if the written content on your website needs a complete makeover. Not all agencies are equipped to handle content creation that will speak to your customers.
Do you need to integrate existing technology such as an e-commerce platform, like Shopify? If your current site uses e-commerce as a platform, it may require additional testing to see if the platform will be compatible with a new site. Sometimes forgotten technologies can present new problems and an outside developer may need to be called in for help breaking your original budget.
Leave room for contingencies. As the project progresses, you may consider adding new features or making changes that you hadn’t considered at the start of the project. It’s a good idea to leave room in your budget to make these improvements to your startup’s digital experience.
Is your startup considering a new digital experience? Ride the wave with us.