RNO1's Founder & CXO Michael Gaizutis was recently featured in Total Prestige Magazine, a new publication in business and luxury lifestyle for an exclusive circle of decision makers.
RNO1's Founder was featured along with a great mix of early-stage entrepreneurs to the world’s best-known business leaders. He recently sat down with Total Prestige Magazine to talk about how they are aligning with clients, driving meanignful and memorable solutions using RNO1’s west coast philosophy.
How do brands and businesses benefit from RNO1?
Our clients are our partners. We’re a true extension to their team and the net effect Is a highly collaborative process, achieving breakthrough results across all customer and user touchpoints. Over the years, several of our client partners have leaned on our team to help them with ongoing design and digital strategies that have resulted in brand growth, more sales and company acquisition.
How did the company begin and what have some of the highlights been?
We began as a brand consultancy in San Francisco, originally named Rule No.1. Over the years, we evolved into a full-service brand and digital agency, and shortened our name to best represent who we were: RNO1. Our team evolved to encompass client reach in San Francisco, Los Angeles, Seattle and Vancouver, BC. Within a short period of four years, while aligning with our agency team, four of our agency clients were acquired by Airbnb, Ericsson, Cox Media Group and a well-known real estate brand. One of our clients aired recently on the hit US TV show Shark Tank and took funding from billionaire investor, Mark Cuban – and we supported their launch for the airing on the show as a lifestyle brand.
Michael, what is next for RNO1?
RNO1 is in growth mode. We’re tapping into new territory, each and every day. While we’re always design first and focused, our digital experience team is rapidly expanding. We’re now getting into very large e-commerce and application builds, and exploring how AI, VR and blockchain will make a huge impact in the design and digital space. Being positioned as a west coast agency, we’re fortunate to be heavily immersed in the space.
What is the most challenging part of your work?
The daily grind. We’re continuously immersed in a million daily tasks, so staying laser focused is always a challenge. Fortunately, we’ve built an amazing team who helps us stay grounded, and allows us to sustain and scale all at the same time.
Were you ever influenced by other entrepreneurs?
Absolutely. Some of the greats including Richard Branson and Elon Musk have always acted as a point of inspiration due to their game-changing focus and commitment to shift and shape old-school industries through innovation.