Possible. Probable. Positive.
It’s the ups and downs, peaks and dips, of any brand, business and team. Comprised of 3 different paths:
Possible. The unknowns are great. Facts are present, but can be quickly demystified: Option 1, 2, 3, can all happen.
Probable. The likely choice. Not guaranteed, although, a strong contender. It’s the ‘8 Ball’: shake it and see your destiny.
Positive. The path to least resistance. Filled with complete (or almost complete) certainty: things are sure to happen.
The question is: how will your brand, business and team shift and shape itself, while on any given path, at any given time?