Form + Fluidity.
It’s true. The best brands, products, customer experiences and stories (that are near and dear to our hearts) share one main thing in common… They have Form + Fluidity.
Form = the visible shape or configuration of something (your core offering: the essence of your brand, product, and customer experiences, with shape and structure).
Fluidity = not settled or stable; likely or able to change (your ability to zag, and disrupt the market, without a pattern or defined path).
How will your brand break free from the conventional and old-school strategies, fueling opportunity for growth?