Different by Design.
There's one fundamental question every brand must now ask itself, in an over-crowded and hyper-competitive brand playground: Are you Different by Design?
Are you leading with delight? Are you connecting across touchpoints? Are you driving solutions not sales? Are you game-changing in your approach?
Do your users care? Do your customers care? Why do you matter? Why do you need to exist? Will you continue to matter? Will you be missed?
How will you make impact? How will you reach and resonate? Who will listen? Who will respond? When will you be considered meaningful and memorable? When will your brand shine?
Questions exist to probe for answers. Isn't it time your brand go deeper?