What is Formation?
FORMATION, simply put, is a vehicle for our team to gain a better understanding of who your brand is and why it matters, then take quick action steps to understand how that can translate into design and digital deliverables that delight.
At the end of our cross-collaborative 2+ week process*, we’re left with a Project Plan that can be implemented by our team, your internal team, or another partner of your choice. No more lengthy Proposals that don’t meet your needs and take hours to read, no more vetting agencies based on what they’ve previously done for other Clients that aren’t in your industry: FORMATION is all about your brand.
We uncover more about your business and brand. Where have you been and where are you going in your industry? Why does it matter? What impact do you make? What problems do you solve in the market? What are your growth goals? How will design and digital experiences fuel your growth and gains in the marketplace? The end deliverable includes a summary of our discovery process and design differentiators we see from an outside perspective.
We perform a design and digital audit. We look at what your brand has done to excel in the marketplace, and assess what it can do to grow and evolve. This includes an audit of your brand identity, marketing collateral, product branding, and web or digital outlets. The end deliverable outlines brand and marketing pain-points, UX/UI concerns, and visual storytelling opportunities for your business and brand as you move to scale.
We’ve listened and learned, now it’s time to map and make strategies. This is the part of our process that involves presenting ideas, from 1-2 Concept Designs for new Brand Identity Ideas to Web or Digital Concepts, depending on need. We ideate and innovate, presenting our best ideas between our teams that can scale and succeed into the future. The end deliverable includes 1-2 Concept Design paths to elevate and evolve your brand across design or digital touchpoints.
We’re problem solvers, by nature, but we also adapt quite well. As we’ve gone through the exercise of discovering, doing a deep-dive, and presenting strategies, we map an action plan to bring these new ideas to life, across different marketing channels, depending our your need and growth goals. The end deliverable includes a well defined Scope of Work, Project Timeline, and Cost Structure to help us achieve the right results that reach and resonate.