Posted by Michael Gaizutis , Principal of RNO1
It’s a constant fight (battle, really)… As Founders, Leadership, or Management of a growing and thriving startup, you have vision: a clear understanding of how you want to achieve world + market dominance, and the necessary steps you need to take to get there. But, along the way to getting there…something gets lost in translation.
Developers / Tech + UX teams don’t see eye-to-eye. Your Marketing department (or likely, if smaller: Head of Marketing) wants to put insane dollars + spend into Search Marketing, instead of building a holistic brand experience, without much thought, strategy, or reflection. Your Product folks love the core vision, but combat you in the delivery method. It’s a mess, really.
These things always exist. There’s always friction, market resistance, and usually…rejection by some idea or concept, internally within startup teams.
However, in the day-to-day grind where you must stand united, is in connecting with ‘them’ (your users, customers, tribe). Creating a memorable and meaningful brand experience, with a fluid and functional UX is what separates you from the rest. It changes the way ‘they’ see you, and greatly improves the possibilities for business growth, brand advocates, customer + user retention, and the likes…
So, the question is…what are you doing to ‘connect’? Rather, what aren’t you doing (that you must be doing right now), in your Marketing mix?
RNO1 is a brand and digital agency — deep-rooted on the west coast, with a global edge.