Posted by Michael Gaizutis , Principal of RNO1
How to take your Startup from Daring to Delightful.
It's become a rat race...
The Startup space is rapidly changing, shifting, morphing, and so on. Everyone is competing: it's hyper-saturated, and over-flowing with new ideas daily. You're in the game. You've built a Startup that has a stellar model for solving a problem (or problems), a brilliant team that constantly pushes the innovation envelope, and have already began to conquer your niche vertical. You've dared greatly, and won big. Kudos my friend, you're on your way. But being daring isn't enough in itself... You have to be delightful across all touchpoints.
Here are some strategies and solutions to take your Startup from Daring to Delightful:
- Design to Differentiate. It's a crowded space, we all know that. So how do you thrive? You Design to Differentiate. You go down a Design path less traveled. You stand out. By creating a connective visual story you wow them emotionally and keep them craving more.
- Reframe don't Reinvent. Why start over, and completely change everything? We believe the key to brand success underlies in Reframing: shifting the way that brands are seen by their tribe, and how brands react and respond to new shifts in the marketplace.
- Tribe Love not War. Don't fight those who love you: embrace them. Do everything possible to keep them engaged and enthused about your Startup, and mission to change the world. They're your biggest fans and supporters. Adore them, as they adore you.
- Connection not Conversion (wins). Numbers mean something, in context. Although, Conversion without Connection fails. Lead with delight in every aspect of your Marketing mix, and through compelling creative and rich digital experiences, change the game.
At RNO1, we believe every great brand (or Startup brand) has a story: it’s the story you create, and they help shape, that drives a stellar brand experience. We help with that: leveraging connective creative and disruptive digital with our Clients to shape their brand stories, driving meaningful and memorable experiences.
Now is the time to shift and synergize: to align your Marketing and Leadership team with its customers and users, playing a different tune amongst others playing the same tune.
Ready to take your Startup to the next level, driving delight across touchpoints?
RNO1 is a brand and digital agency — deep-rooted on the west coast, with a global edge.