Posted by Michael Gaizutis , Principal of RNO1
Does your Marketing + Digital funnel go round, and round, and round...without ever (yet) reaching a destination?
If so, it's what we call Cyclical Thinking… The types of business and brand decisions your competitors (that are withering away in the marketplace) have deployed, or are deploying today. It just doesn't work. And if it does, it's merely a short-term solution. A band-aid, if anything.
For your brand (a startup, company, non-profit, etc.) to truly win you must have laser focus: a start and end point with a desired outcome in mind - Cyclical Thinking...(no more). Think of it as a holistic experience with close to complete clarity in your back pocket. All the while, having complete agility and mobility as you push new marketing strategies and solutions to market.
RNO1 is a brand and digital agency — deep-rooted on the west coast, with a global edge.