You don't expand Internationally as a Retail Brand, without first conquering your domestic market, within the US. Guidecraft, throughout the years, has produced quality products that left a lasting impression on young minds: those that enrich the lives of children and articulate and define creative, joyful, and meaningful experiences. We were fortunate enough to begin a partnership with the Guidecraft Marketing Team that extended their customer loyalty to the online world, supporting Guidecraft to craft a connective visual story with a robust eCommerce Platform.
UX • UI • Digital
When the Marketing and Product team at Guidecraft approached us, it was backed by a 50+ year legacy in the education toy marketplace. 50 years for any brand or business is a major milestone, and achievement. From the moment users land on the Guidecraft homepage, we wanted to capture this legacy and rich heritage, while speaking to the level of product disruption in their market.
Guidecraft produces a wide-range of educational learning products: from toys, to games, and furniture. Each product has a deep focus and concentration on joyful experiences while learning. Leaning on this idea, we crafted and built a rich product section, that could highlight finite details, with interactive elements, allowing for a seamless user experience from the first connection to checkout (purchase).
Throughout the project and planning phases, together, we felt that each core section of the site should be as fluid and functional as the next. From browsing a collection of products, to learning more about the timeline and evolution of the Guidecraft brand, this was front and center of our design and development process. This idea then elegantly extended to all web, mobile, and tablet devices.
“RNO1 WAS ABLE TO CREATE A CUSTOM WEBSITE THAT TRULY EMBODIES OUR BRAND WITH OUTSTANDING RESULTS. WE HAVE NO DOUBT IN THEIR CAPABILITIES TO DELIVER, AND WOULD RECOMMEND THEM TO ANYONE...”
DAVID KAPLAN • MARKETING