You thought Netflix was cool,...well check out our start up 'pick of the month': Rent the Runway.

Rent the Runway is a site which allows you to rent a dress for the night - a Netflix model for chic designer clothes.

According to TechCrunch.com, 'The startup does exactly what it’s name indicates: it allows anyone to rent designer clothes for a fraction of the price.' They buy pieces directly from top designers and then offer rentals at just 10% of retail prices. Users add it to their basket, tell them when you’d like it delivered, and it’ll appear on your doorstep. After the date, or wedding, or cocktail party, is over, just repack it in handy, pre-paid packaging and just drop it in a mailbox. They will take care of the dry cleaning.

Here's why we love them so much: 

1. The model (value add) is fundamentally different than anything else out there. 

2. The business model leverages technology to connect people with rental designer clothes.

3. This business has great potential for growth (community building, market expansion, etc...).